Helena

Cowes Week 2015

Cowes may have a reputation for being the home of identikit crew wear, but we found some very stylish people making their own mark in the streets – and not a salmon-coloured trouser in sight.

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Swallow

Crafty sew-and-sews

Following the success of the first Wight Catwalk swishing event, we were delighted to be asked to run an upcycled fashion workshop for trend. This popular eco-friendly shop and youth cafe is going on tour and will be popping up at Cowes as trend@CowesWeek, and we’ll be there to show the young ‘uns how to customise their clobber.

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Ryde Slide

How to dress: Ryde Slide

If you live on #ThatMainland then you’re probably au fait with how to fit in with the local lumbersexuals, Chap Olympians and penny farthing MAMILS. On the Isle of Wight, we have our own street tribes, including #RedTrews yachties, elastic-waisted BMI bandits, and, err… Captain Panna.

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See the light!

Reflective Glory

Forget spinfit, a real bicycle is where’s it at. I am an enthusiastic – if fair weather – cyclist. I’m also a big fan of space fabrics. And I’ve discovered the best way to combine those two interests: hello reflective clothes.

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Distressed jeans

DIY distressed jeans

Back in the day I had one pair of jeans that I wore to destruction. But if you don’t have the commitment to erode your trousers through years of chafing, you can get them off the peg – but they could potentially be one of your more expensive wardrobe staples. Using the DIY ethos of punk, I decided to take matters into my own hands.

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Fields' tweed bar

Smokin’ tweed

Before vintage was the new by-word for charity shop chic, there were jumble sales. Every Saturday I would crank the handle on my Ford Anglia and do the rounds of the sales, buying what is now colloquially known as DMC (Dead Men’s Clothes).

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Fade to grey

Fade to grey

All you young kids, with your ‘washed up mermaid’ locks and Katy Perry-influenced brights, may not remember a time when hitting the hair-dye bottle meant either Bet Lynch-style brassy blonde or Mrs Slocombe’s patchy pastels.

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